Website Analytics Manager - Remote 12 Months Contract

Job Title: Website Analytics Manager Government Project (35 hrs/week) Location: Remote Duration: 12 Months Potential for Extension Work Hours: Monday Friday, 9 AM 5 PM ET (35-hour work week) About the Role We are seeking an experienced Website Analytics Manager to join a high-visibility digital services team within a large city government. You will help drive data-informed decision making across 500+ public-facing digital properties, ensuring accurate analytics tracking, insightful reporting, and improved user experiences for millions of citizens. This is a remote position supporting a mission-driven organization, with a strict 35-hour workweek for work-life balance.Key Responsibilities • Partner with the Digital Service team to understand analytics requirements and implement best-in-class tagging strategies. • Define best practices in analyzing online user behavior, configuring analytics tools, and interpreting findings. • Write technical and functional site analytics requirements for digital properties. • Develop custom JavaScript/JSON for analytics tracking as needed. • Lead regular tagging audits to ensure data accuracy and compliance. • Provide technical expertise to development leads and project managers, including estimates and recommendations. • Run scheduled analytics reports, providing meaningful insights to improve user experiences. • Conduct ad-hoc reporting and analysis to support stakeholder needs. • Maintain documentation including data dictionaries and analytics requirements. Mandatory Qualifications • 8+ years in reporting, analytics, and technical implementation. • 4 5+ years managing enterprise-class analytics platforms (Google Analytics 360, GA4, Web Trends). • Hands-on experience with Google Tag Manager (GTM), Tealium, and platform migration projects. • Strong custom reporting, advanced segmentation, and goal configuration skills. • Intermediate Excel skills for combining multi-source data into cohesive reports. • Excellent communication skills for collaboration with leadership and stakeholders. • Understanding of agile practices and modern development methodologies. Preferred Qualifications • 8+ years in digital software development. • Strong passion for data-driven UX optimization. • Experience with A/B testing, multivariate testing, and related best practices. Application Instructions: Please apply with your resume. Apply tot his job Apply To this Job