Healthspire Payor Solutions Marketing - Director
About the position
Responsibilities
• Drive the B2B and B2C marketing strategy for the Payor Solutions portfolio.
• Shape the marketing strategy and deliver integrated campaigns across various audiences.
• Create a best-in-class buying experience for clients and a personalized member experience.
• Work cross-functionally to build and execute strategies and integrated campaigns based on market research and insights.
• Lead a team of 2-3 direct reports, building the marketing roadmap and prioritizing input.
• Balance short-term needs with long-term vision in a dynamic environment.
• Navigate a highly matrixed organization to develop effective marketing strategies.
Requirements
• 10+ years of marketing experience in B2B/B2C audience segmentation, analytics, content, acquisition, and digital marketing; experience in healthcare, PBM, or relevant industry preferred.
• 5+ years management experience in leading and developing high-performing teams in a fast-paced environment.
Nice-to-haves
• Proven expertise in developing best-in-class marketing strategies that move customers from awareness to consideration and adoption.
• Strong driver of results with a proven ability to think strategically and turn strategy into action, overseeing multiple projects to completion simultaneously.
• Experience collaborating with and earning the trust of Sales, Account Management, and Product stakeholders to create and deliver compelling, relevant, customer-centric touchpoints.
• Proven ability to partner cross-functionally at all levels of the organization to drive strategies forward.
• Experience navigating and succeeding in a highly matrixed organization.
Benefits
• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Employee Stock Purchase Plan available for eligible employees.
• Fully-paid term life insurance plan for eligible employees.
• Short-term and long-term disability benefits.
• Numerous well-being programs and education assistance.
• Free development courses.
• CVS store discount and discount programs with participating partners.
• Paid Time Off (PTO) or vacation pay, as well as paid holidays throughout the calendar year.
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