Airbnb Cohosting Client Acquisition Specialist – Facebook & VRBO Lead Gen - Contract to Hire
We are a growing property management company specializing in short-term and mid-term rental cohosting. We are looking for an experienced lead generation specialist who already knows the Airbnb/STR ecosystem and has hands-on experience acquiring Airbnb hosts as clients.
The role is focused on direct outreach using two proven strategies:
Facebook Groups for Hosts – Finding posts from Airbnb hosts who are asking for help, commenting with value, securing permission to DM, and moving the conversation to private messages.
VRBO Lead Sourcing – Identifying potential host/owner leads from VRBO, researching their off-platform contact info (email, LinkedIn, company site), and sending personalized outreach messages.
Responsibilities:
Monitor and engage in Airbnb host Facebook groups (comment-to-DM outreach).
Source and qualify VRBO leads daily (based on reviews, gaps, photos, occupancy signals).
Send personalized outreach messages using our templates and strategy.
Track all leads in a CRM (we use GoHighLevel).
Follow up on leads consistently until a call is booked.
Report KPIs weekly (outreach volume, reply rates, booked calls).
Requirements:
Proven experience acquiring Airbnb/VRBO cohosting or property management clients (not just guest leads).
Familiarity with Facebook group engagement rules (knowing how to avoid bans/spam flags).
Comfortable with light research (finding owner emails or LinkedIn profiles).
Strong written English and ability to personalize outreach messages.
Experience with GoHighLevel (or similar CRMs) is a plus.
What We Offer:
Clear SOPs, templates, and tools for outreach.
Base pay + performance bonus for booked calls and signed clients.
Long-term role for the right person as we scale across multiple markets.
How to Apply:
Share your specific experience generating cohosting/STR management clients.
Tell us what strategies worked best for you in the past.
Include a short example of a message you’ve sent to an Airbnb host that got a reply.
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