Experienced Director of Consumer Data Collection and Activation for Digital Transformation and Customer Engagement at blithequark

Introduction to blithequark

At blithequark, we are passionate about driving innovation and excellence in the digital landscape. As a leader in the industry, we are committed to delivering exceptional customer experiences and fostering a culture of creativity and collaboration. Our team is dedicated to harnessing the power of data to inform our marketing strategies and drive business growth. We are now seeking an experienced Director of Consumer Data Collection and Activation to join our team and play a key role in shaping our digital transformation journey.

Job Overview

The Director of Consumer Data Collection and Activation will be responsible for developing and implementing comprehensive strategies for collecting, managing, and activating first-party consumer data across the digital ecosystem. This is a unique opportunity to work with cross-functional teams, including Advertising, IMX Media, Martech, and other internal or external brand development groups, to enhance customer engagement, adoption, and loyalty across various digital channels.

Key Responsibilities

• Develop and execute comprehensive strategies for gathering, managing, and utilizing first-party consumer data across the digital environment.
• Design and optimize data collection structures, including website cookies, user registrations, surveys, and other online interactions, to capture significant consumer data. Explore potential opportunities for data enrichment through third-party sources to enhance consumer profiles and segmentation.
• Define and execute personalized customer journeys across digital ecosystems, ensuring consistency and relevance. Oversee end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments.
• Collaborate closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that enables data sharing and cross-functional collaboration.
• Work with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage.

Qualifications and Experience

To be successful in this role, you will need to have a strong educational foundation, with a Bachelor's degree in a relevant field. You will also need to have a minimum of 8-12 years of experience in a similar role, with a proven track record of driving digital transformation and customer engagement.

Essential Skills and Competencies

• Passion for data-driven customer engagement design and a desire to advocate for the best consumer experience.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders, navigate complex situations, and manage risk.
• Strategic mindset with the ability to translate business objectives into meaningful customer engagement strategies.
• Proficiency in marketing automation and CRM platforms, such as Adobe Journey Analyzer and Adobe Experience Platform. Strong understanding of data analysis, customer segmentation, and targeting approaches.

Career Growth and Learning Opportunities

At blithequark, we are committed to helping our employees grow and develop in their careers. As a Director of Consumer Data Collection and Activation, you will have access to a range of training and development opportunities, including workshops, conferences, and online courses. You will also have the chance to work with a talented team of professionals who are passionate about digital transformation and customer engagement.

Work Environment and Company Culture

Our company culture is built on a foundation of creativity, collaboration, and innovation. We believe in fostering a work environment that is supportive, inclusive, and empowering, where everyone has the opportunity to thrive and grow. As a member of our team, you will be encouraged to think outside the box, share your ideas, and contribute to the development of our digital transformation strategy.

Compensation and Benefits

We offer a competitive salary range of $35-$40 per year, as well as a range of benefits, including health insurance, retirement planning, and paid time off. We also provide a flexible working environment, with the option to work from home and flexible hours to support work-life balance.

Conclusion

If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for the Director of Consumer Data Collection and Activation role at blithequark. This is a unique opportunity to join a talented team of professionals who are passionate about digital transformation and customer engagement. With a competitive salary, range of benefits, and opportunities for career growth and development, this is a role that is not to be missed.

How to Apply

To apply for this role, please submit your application, including your resume, cover letter, and any supporting documentation. We look forward to hearing from you and exploring how you can contribute to the success of blithequark.

Required Documents

• Qualifications certificate with mark sheets
• Passport-size photographs
• Signature

Top 10 Interview Questions

To help you prepare for your interview, we have put together a list of the top 10 interview questions that you may be asked. These include:

• Can you tell us about yourself?
• What interests you about this position?
• What are your strengths?
• What are your weaknesses?
• Can you give an example of a time when you solved a problem creatively?
• How do you handle stress and pressure?
• How would you describe your work style?
• Can you tell us about a time when you had to work with a difficult colleague or supervisor?
• How do you stay organized and prioritize tasks?
• What are your long-term career goals?

We look forward to receiving your application and discussing this opportunity further.