Media Trading Lead, Hybrid NYC

Job title: Media Trading Lead, Hybrid NYC in New York City, NY at Experian

Company: Experian

Job description: Company DescriptionAbout Audigent, a part of Experian:Audigent, a part of Experian, is the leading data activation, curation, and identity platform. Audigent's pioneering data platform unlocks the power of privacy-safe, first- and third-party data, contextual data, and cognitive (predictive) data to maximize addressability and monetization of media at scale without using cookies.As one of the industry's first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its SmartPMP, ContextualPMP, and CognitivePMP products. These solutions use artificial intelligence and machine learning to package and improve consumer-safe data with premium inventory supply at scale, delivering value and performance for the world's largest brands and global media agencies across 100,000+ campaigns each month.Job DescriptionAs an important member of our Supply Trading team, your primary role will involve overseeing the performance of deals within your portfolio. You will report to the VP of Audience Strategy. Your responsibilities will involve accessing and using the Supply Side platforms of our diverse SSP partners to enhance campaign effectiveness, all while prioritizing the completion of client Goals.

• Manage portfolio of business across main clients (US and Global) ensuring achievement of Goals


• Contribute to the development of best practices in supply-side trading and offer insights for enhancement.


• Lead collaborative efforts across departments to facilitate top-tier campaign management.


• Provide valuable insights on using SSP functionality to enhance campaign effectiveness.


• Use data analysis to design optimization strategies and provide solutions for campaigns to align with client goals.


• Develop the skillset of junior team members in supply-trading.

• Bachelor's Degree or equivalent professional experience.


• Minimum of 5 years of hands-on programmatic trading experience required.


• Demonstrated expertise in campaign management within DV360 or TTD, Amazon, and Yahoo DSPs.


• Experience with auction dynamics with a profound knowledge of the Supply Path.


• Proficiency in Excel, including pivot tables, sumifs, and data manipulation.


• Experience managing tier 1 campaigns while also providing leadership to a team of traders.


• Proficient in optimizing campaigns towards performance-based goals such as CPA, ROAS, CPC, and CTR.

• Great compensation package and bonus plan


• Core benefits including medical, dental, vision, and matching 401K


• Flexible work environment, ability to work remote, hybrid or in-office


• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Expected salary:

Location: New York City, NY

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