Senior Director, Customer and Marketing Analytics – Transformational Leader in Data-Driven Insights and Strategic Growth

Introduction to blithequark

At blithequark, we have built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service. Founded on the principles of creativity, comfort, and connection, we believe that home is more than just a place — it should be a source of inspiration, comfort, and connection. From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs. Think of it as ‘practical magic.’ As we continue to evolve and grow, we are seeking a visionary leader to join our team and drive our efforts in transforming disparate data sources into actionable insights that inform strategy and drive performance.

Job Overview

We are looking for a highly skilled and experienced Senior Director of Customer and Marketing Analytics to lead our efforts in creating a robust analytics function within our Growth Marketing team. As a key member of our team, you will have the opportunity to establish and maintain the standards and KPIs that define our success, enabling the organization to track and optimize marketing and customer strategies at both a national and local level. With a focus on delivering a telemetry transformation within the organization, you will create both channel-specific and executive dashboards to monitor key metrics such as web traffic, lead generation, sales, and customer lifecycle progression.

Key Responsibilities

As a Senior Director of Customer and Marketing Analytics at blithequark, your key responsibilities will include:

• Modernizing our approach to telemetry by integrating diverse data sources into a cohesive framework that becomes a key springboard for decision-making and action.
• Developing and implementing an advanced analytics roadmap and strategy that drives business growth and informs marketing and customer strategies.
• Defining and monitoring customer and marketing KPIs that measure the success of our marketing and customer initiatives.
• Partnering with leadership to design and deliver performance dashboards for executive and operational decision-making.
• Evaluating and implementing analytics tools, partners, and models that support the company’s unique structure, which includes franchise and corporate-owned locations.
• Developing testing roadmaps in partnership with channel leaders to drive incremental growth and inform marketing strategies.
• Supporting corporate data governance efforts on behalf of the Growth team to ensure data integrity and compliance.
• Providing thought leadership to the organization on privacy and cookie consent management to ensure that we are leveraging data in a responsible and ethical manner.
• Evaluating our tracking capabilities inclusive of our tag management approaches, providing continuous monitoring and optimization to ensure that we are capturing accurate and actionable data.
• Managing 3rd party CRM system vendor from a data integrity and system standpoint in collaboration with tech partners and CRM team to ensure seamless integration and data flow.
• Collaborating across levels and functions within the Growth, Tech, Operations, Solutions, and Brand teams to drive business growth and inform marketing and customer strategies.
• Serving as the data & analytics evangelist for the knowledge, benefits, and opportunities that this department can unlock for the business, driving a culture of data-driven decision-making and insights-driven growth.

Essential Qualifications

To be successful in this role, you will need:

• 15+ years of marketing analytics and customer insights experience, with a proven track record of transforming data sets into actionable insights and outcomes.
• Strong problem-solving skills, with the ability to analyze complex data sets and develop creative solutions to drive business growth.
• Proven expertise in data modeling, statistical analysis, performance dashboard building, and KPI development/alignment, with a deep understanding of marketing analytics and business intelligence tools.
• Advanced knowledge of SQL, Marketing Analytics and Business Intelligence tools required, with experience in tools such as Salesforce, Tableau, Sugar, GA4, and Alteryx a plus.
• Deep experience with tagging tools and partners, such as GTM and Tealium, with the ability to evaluate and implement responsive solutions to meet business needs.
• Demonstrated performance across corporate and franchise business models, with a strong understanding of the unique challenges and opportunities of each.
• Ability to evaluate and implement analytics tools, partners, and models that support the company’s unique structure, with a focus on driving business growth and informing marketing and customer strategies.
• Effective communicator, able to turn complicated data sets into inspiring insights within both small and large group settings, with a strong ability to build cross-functional partnerships and develop teams.
• Servant leader mindset, with a focus on driving business growth and informing marketing and customer strategies through data-driven insights and analytics.

Preferred Qualifications

While not required, the following qualifications are preferred:

• Experience working in a fast-paced, dynamic environment, with a strong ability to adapt to changing business needs and priorities.
• Knowledge of AI, ML, and conversational analytics, with a focus on driving business growth and informing marketing and customer strategies through emerging technologies.
• Experience working with cross-functional teams, including marketing, sales, and operations, with a strong ability to build partnerships and drive business growth through collaboration.
• Strong understanding of data governance and compliance, with a focus on ensuring that data is leveraged in a responsible and ethical manner.

Career Growth Opportunities and Learning Benefits

At blithequark, we are committed to the growth and development of our employees, with a focus on providing opportunities for learning and career advancement. As a Senior Director of Customer and Marketing Analytics, you will have the opportunity to:

• Develop and implement a comprehensive analytics strategy that drives business growth and informs marketing and customer strategies.
• Build and lead a team of analytics professionals, with a focus on developing their skills and expertise.
• Collaborate with cross-functional teams, including marketing, sales, and operations, to drive business growth and inform marketing and customer strategies.
• Stay up-to-date with the latest trends and technologies in marketing analytics and business intelligence, with opportunities for training and professional development.

Work Environment and Company Culture

At blithequark, we are committed to creating a positive and supportive work environment that fosters collaboration, creativity, and growth. Our company culture is built on the principles of:

• Respect and inclusivity, with a focus on valuing diversity and promoting equal opportunities.
• Integrity and transparency, with a focus on doing what is right and being open and honest in all interactions.
• Accountability and responsibility, with a focus on taking ownership and being accountable for our actions and decisions.
• Collaboration and teamwork, with a focus on working together to drive business growth and achieve common goals.

Compensation, Perks, and Benefits

At blithequark, we offer a competitive compensation package that includes:

• A salary range that is commensurate with experience and qualifications.
• A comprehensive benefits package, including medical, dental, and vision insurance, as well as a 401(k) plan and paid time off.
• Opportunities for professional development and growth, including training and education programs.
• A positive and supportive work environment that fosters collaboration, creativity, and growth.

Conclusion

If you are a motivated and experienced marketing analytics professional looking for a new challenge, we encourage you to apply for the Senior Director of Customer and Marketing Analytics role at blithequark. With a focus on driving business growth and informing marketing and customer strategies through data-driven insights and analytics, this role offers a unique opportunity to make a meaningful impact and contribute to the success of our organization. Apply today to join our team and take your career to the next level!