Campaign Manager, AWS North America Marketing

**Job Overview and Responsibilities** - Drive end-to-end marketing campaigns that directly impact business outcomes and team goals - Create and execute multi-channel marketing strategies aligned with sales objectives - Develop frugal, scalable marketing plans across sales territories - Measure and optimize campaign performance through data-driven insights - Own target audience strategy and segmentation for paid media, event, and email campaigns - Define and maintain target account lists specific to segments - Analyze audience data to inform campaign optimization - Lead promotional content development and curation - Create compelling copy and curate visuals for paid media campaigns - Develop email content for events and nurture programs - Identify and select appropriate assets for campaign promotion - Ensure brand consistency and message clarity across channels - Partner with Event Managers to drive registration and attendance goals - Create and execute lead follow-up and nurture programs - Provide sales enablement materials for event follow-up - Build and maintain strong relationships with key stakeholders - Collaborate effectively with sales and marketing leaders - Drive regular program reviews and status updates - Manage cross-functional dependencies and alignment - Establish and maintain program documentation in Workfront - Track and analyze key performance metrics - Deliver actionable insights to stakeholders - Make data-driven recommendations for improvement **Qualifications and Requirements** - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion PREFERRED QUALIFICATIONS - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation **Pay and Benefits ** The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Apply Job!